Get the Goods—A DJ’s List of Must-Haves
When you make the fateful decision to dive-in and become a world-class DJ, the task list is daunting. From beat-matching to networking, a DJs work is never done. But ask the mix-masters what scared them the most in those early days, and undoubtedly, it has something to do with a shopping list and a very empty wallet.
Let’s be real here—there are a lot of pieces to the DJ equipment puzzle, and none of them are cheap. So what’s an ambitious up-and-comer to do? Listen to the experts—people that, through trial-and-error and a lot of dollar signs, have found the keys to the electronic kingdom. This lowdown features the advice of three such seasoned smarties, all converged into a handy how-to.
There’s a fundamental question that must be answered before you set out on your shopping spree. You know what you want to spin, but you’ve got two huge choices in the technology world—will it be digital, or vinyl? This scorching-hot topic is debated endlessly, so you’ve no doubt given it plenty of thought. Regardless of whether you fall in the organic camp or the new digital frontier, the fact is, cost-wise, these puppies are night and day. Even Sarah Marie, a self-confessed “vinyl snob” who’s graced the decks at big clubs like Spundae and Avalon, admits digital is easier on the pocketbook. “Digital tracks are usually only about $2 each, compared to the $13-$15 per record.” So unless you’ve got deep pockets or have just inherited a massive record collection, digital is an easier choice for newbies. Need more validation? Edison Elektrik, a DJ veteran for over a decade who’s played with greats like John Tejada and Derrick May, says that digital allows more flexibility in a DJs sound and style, “With digital now being available anywhere, you can really buy a track from another sub-genre and experiment with your sound,” he says. “You don’t even have to buy the whole record. . . .$2 vs. $12 is a no- brainer!”
What’s the most important piece of equipment a DJ owns? It’s not the decks, the mixer, or even the music itself. Across the board, most DJs confess it’s their computers that mean the most to them. Without one, everything from the latest music trends to online networking becomes virtually out-of-reach. There’s no need to debate the Mac VS. PC issue here, because these days, almost all the popular studio-suites are compatible for both operating systems. Either way, once you’ve secured your precious computer (all the better if it’s a laptop), it’s time to hit the pavement—online or otherwise. What exactly do you need? Here’s the all-important starter-list:
Decks – Technics are absolute musts for vinyl, and for digital, Pioneer gets the most props. You’ll need at least 2 to start out—diehards and serious mixers will want 3-4.
Mixers – There’s lots to choose from here, but top brands include Pioneer and Allen & Heath. Look for a 4-channel mixer to start with. No matter which brand you choose, it’s a good idea to familiarize yourself with various makes and models. When you land your gigs, you’ll likely be using a variety of mixers, so make sure to learn the basics for as many as you can muster. This will be one less issue to sweat over when you’re hovering over the decks.
Headphones/Headset – Sony or Sennheiser are good choices. These aren’t just about sound quality, but comfort too—make sure you’re not in pain after a few minutes of shifting. These suckers are about to become your best friend, so choose wisely.
Software – This isn’t a must-have for vinyl-lovers, but once you master a program like Ableton or Traktor, you will unleash your ultimate music-making and mixing power. This is especially valid for any would-be producers.
Monitor Speakers – M-Audio or Mackie are great options. Find a pair that project the subtle highs and lows of the music in a way that suits your listening-style.
Cables – Have spares, and lots of ‘em—frayed or otherwise damaged cables have ruined more than one DJ’s night.
Coffins and Cases – Being mobile is a critical element to success. Most DJs don’t cart around their equipment, but you gotta bring the music. Vinyl-lovers will definitely want to invest in a case or two. Digital-peeps—just pack up the laptop and software.
Music – Last, but certainly not least—get thee some tunes!
There are definite tricks of the trade when it comes to shopping; and don’t you dare pay retail. DJ Ubique, an electro/house/breaks DJ who’s opened for the likes of Christopher Lawrence and Satoshi Tomiie, has heaps of advice for first-time shoppers—he recommends buying equipment second-hand from internet shopping sites. However, he warns, don’t get taken for a ride. Buy only from reputable sellers, check their references and when in doubt, buy only from well known DJ-specific websites.
Prefer to shop in-person? Ubique has wise-words for that avenue too. “I’ve even printed out prices, went to Guitar Center and received a better deal than the net.” And if you’re seriously committed and ready to buy the package deal, Ubique goes one-step further. “Buy a whole set instead of one piece of gear. It’ll be easier to drive a hard bargain if you’re ready to walk out with a higher volume.” Lastly, don’t underestimate the power of of the internet. At the very least, search for what you’re looking for and eyeball the lowest price as a guideline—chances are, what you see is damn-near rock-bottom.
An awesome must-have rundown is more than just a laundry list of tangible goods. No matter how fabulous your skills and equipment may be, you’ve got to master the art of marketing as well. DJs don’t get discovered in their bedrooms—it’s networking that gets you the gigs. The best way to start selling yourself is—you guessed it—via the internet. Set yourself up with a basic web site, and get those demos out. Sarah Marie shares her secrets to getting gigs; it’s all about frequenting the places you’d like to spin at. “Just make sure to have your business card and a demo ready when you’re out and about,” she advises. “Also, a lot of what goes down is verbal—if you don’t follow up on your promised slot or idea of a night, then chances are it’ll fall through the cracks and nothing will come about.” In other words, the beauty is in persistence and follow-through. Edison Elektrik, who took matters into his own hands and co-founded the MilitantSexCouncil, has this to say: “Don’t wait for others to book you… DIY, baby!”
Don’t let the amount of must-do’s distract you from the reasons you started this DJ craziness to begin with. It’s all about the music. Maintain a sense of the big picture, and if you can’t buy the whole shebang in one swoop, prioritize and knock-’em down, one by one. Make friends with other DJs and gobble up their hand-me-downs. Remember, too, that for every newbie hitting the scene, there’s likely a DJ throwing in the towel—keep your ears perked for such liquidations. Be vocal, be loud, be proud—you want this, go after it. Above all, keep a sense of humor; if you’re in this for the long-haul, you’re definitely going to need it. DJ Ubique’s must-have equipment list isn’t complete without “A six pack of Stella Artois.” Just find your own inspiration, shop like a pro, and keep living the dream.
Author's biography:
Tina M. Courtney, aka PoetKitty, is a full-time writer who’s written for dozens of online and offline publications. This 31-year-old Gemini is a regular in the LA nightlife scene, with a special flair for dance floors and testing menus. She needs DJ throw-downs and life-affirming live music events in equal doses. When she’s not dining, dancing, and/or writing, you’ll find her throwing popcorn, working with a shaman in the Amazon, trying to get on a jury, or jumping out of an airplane. Her first novel, “Precious Things”, will be published this winter.
